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| The Online Catalogue research project was a short examination into types of online catalogs using a matrix broken down into four distinct categories. Using this matrix it is possible to map any website into some portion of the matrix which should fulfill user expectation. In other words, a boutique site such as Prada should be found under Innovative Experience as it exists simply to further the Prada brand. Amazon on the other hand should be found under Traditional Price as the site is a shopping portal where price and quick access are the main concerns. A consumer coming across a Prada site that looks like Amazan and vice-versa would be in for quite a shock. Charting user expectation and creating user scenarios during planning or redesign stages are good examples of understanding where one’s user experience needs to exist. | |||
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client : philips
design project : online catalogue research year : 2000 - 2001 related projects : the future of shopping MiME Catalogue Experience |
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